Farshad Asl is a man of conviction and integrity sharing his passion to inspire leadership in others.  He believes there are no excuses in life, only opportunities!  As a visionary, he sees the value to develop the best leaders to lead and inspire leadership in others.  His legacy is to impact the lives of everyone, every day. He is an Entrepreneur, Certified John Maxwell Leadership Coach, Teacher and Speaker, and the Regional Director at Bankers Life. With his debut book, The ‘No-Excuse’ Mindset, Change Your Mind, Change Your Life, Asl adds value and purpose to the professional. world that is seeking and striving for success.


 As a John Maxwell Certified Coach, Teacher and Speaker, I can offer you workshops, seminars, keynote speaking, and coaching, aiding your personal and professional growth through study and practical application of John’s proven leadership methods. Working together, I will move you and/or your team or organization in the desired direction to reach your goals.


Born and educated in Iran, earned my Bachelor’s Degree in Agricultural Engineering. I joined Bankers Life and Casualty Company, holding various sales and management positions before becoming a Branch Manager in 2003. As a branch manager, I have developed my branch operation to include five satellite offices and over 200 agents throughout Southern California. I was promoted to Regional Director in 2009, and shortly thereafter became the # 1 Regional Director in the Company in 2010. I was elected as an Executive Council member in 2009, 2010, 2011, 2012, 2013 and 2014. I love what I do every day.


My focus on leadership development includes assessing leaders and individuals for both selection and development, coaching leaders to maximize their strengths and improve their effectiveness, helping organizations implement mentoring programs that deliver real value, and teach leaders proven best practices through interactive and engaging workshops and seminars.


My Values are: Faith, Family, Passion, Integrity, Customer Satisfaction, Accomplishment and Legacy.


“A leader is one who knows the way, goes the way, and shows the way.”

-John Maxwell

Live with Passion!.

“Simplicity is the language of leadership.”  - Farshad Asl.